Sure, I mention brand from time to time.  I have to.  Part of my job.
But in the context of a campaign brand doesn’t always matter.  This is particularly true of utility brands like those of software, energy and health products (as opposed to lifestyle brands).  Given that you have a good product, simply raising awareness [...]

I recently read a post by Seth Godin on logo design, or more specifically logo re-design, undertaken by Best Buy and Pepsi.  Godin points out that logo design can’t increase market share, since logos are just identifiers.

I have to add a definitive ‘sort of’ to the point.  Logos should be a visual expression of brand, and as bits of visual [...]

 Lately we’ve been working on our rendering.  I thought we could do better, so we’ve been tinkering with our pipeline.  I’ve been testing out a mixed render system, similar to what the big shops use, adapted to our smaller shop setup.  As most of our client work is under some kind of NDA, I thought [...]