Archive for November, 2008

We Won Some Awards

Our web site recently won a Gold Davey award and a Summit Healthcare Leader award.  I wouldn’t normally announce this, but they’re the first ones we’ve pulled in since starting up last year, so they’re extra special.

Context Is Still King

A recent survey by DoubleClick sought out to determine what were the most hated ad formats.  Pop ups was the number one choice.  In fact, with the mild exception of banners, online rich media advertising is not popular at all.  Is this the much feared death of creative advertising?  Are the SEO pundits right?
Not when [...]

Twitter 1, Motrin 0

Everyone in social media seems to be talking about Motrin this morning.  For those of you who aren’t up on what happened here’s a brief recap filtered through my admittedly skewed perspective.  Motrin released this ad, and some of the moms at whom it was directed found it offensive.  Some of those moms use Twitter [...]

DIYPR

http://blog.guykawasaki.com/2007/05/diy_pr.html

Thinking by Design

A good article in Brandweek on design thinking.  Give it a read here.
It’s long, but it’s worth it.