As a creative shop we’ve gone through the agency selection process a few times.  I always find it interesting, because it always provides good information about what clients think is important.  And, as a rule, if they think it’s important then so do I.
Still, rules are meant to be broken.  One instance when I’d like [...]

Some time ago we realized that the thing that interested us the most was the launching of new ideas.  First off, new ideas and the people that have them are inherently interesting, and second, what allows some ideas to flourish while others expire is even more interesting.  

I’m a great believer in the power of [...]

A recent survey by DoubleClick sought out to determine what were the most hated ad formats.  Pop ups was the number one choice.  In fact, with the mild exception of banners, online rich media advertising is not popular at all.  Is this the much feared death of creative advertising?  Are the SEO pundits right?
Not when [...]

Everyone in social media seems to be talking about Motrin this morning.  For those of you who aren’t up on what happened here’s a brief recap filtered through my admittedly skewed perspective.  Motrin released this ad, and some of the moms at whom it was directed found it offensive.  Some of those moms use Twitter [...]

A good article in Brandweek on design thinking.  Give it a read here.
It’s long, but it’s worth it.