These days there are a lot of ways to produce and distribute digital content.  As a creative company we find this emerging environment exciting, not just because of the options, but because of the new creative demands.  This is particularly true of one of our favorite mediums: video.  We believe strongly in the emotional impact [...]

Sure, I mention brand from time to time.  I have to.  Part of my job.
But in the context of a campaign brand doesn’t always matter.  This is particularly true of utility brands like those of software, energy and health products (as opposed to lifestyle brands).  Given that you have a good product, simply raising awareness [...]

I recently read a post by Seth Godin on logo design, or more specifically logo re-design, undertaken by Best Buy and Pepsi.  Godin points out that logo design can’t increase market share, since logos are just identifiers.

I have to add a definitive ‘sort of’ to the point.  Logos should be a visual expression of brand, and as bits of visual [...]