By Neil McBean on Thursday, February 26, 2009Filed Under: Advertising, Communicating, Marketing
Some time ago we realized that the thing that interested us the most was the launching of new ideas. First off, new ideas and the people that have them are inherently interesting, and second, what allows some ideas to flourish while others expire is even more interesting.
I’m a great believer in the power of [...]
By Neil McBean on Monday, February 9, 2009Filed Under: Communicating, Design, videos
Bill Strickland at TED.
Bill Strickland is a cool guy. Plus, what he has to say is relevant to all of us. There is an inspiring social message in his talk, tying in the power of design as a positive force for real change. Clearly I’m a sucker for that kind of thing.
By Neil McBean on Wednesday, November 26, 2008Filed Under: Advertising, Communicating, Marketing
A recent survey by DoubleClick sought out to determine what were the most hated ad formats. Pop ups was the number one choice. In fact, with the mild exception of banners, online rich media advertising is not popular at all. Is this the much feared death of creative advertising? Are the SEO pundits right?
Not when [...]
By Neil McBean on Monday, November 17, 2008Filed Under: Advertising, Communicating, Marketing
Everyone in social media seems to be talking about Motrin this morning. For those of you who aren’t up on what happened here’s a brief recap filtered through my admittedly skewed perspective. Motrin released this ad, and some of the moms at whom it was directed found it offensive. Some of those moms use Twitter [...]
By Neil McBean on Wednesday, November 5, 2008Filed Under: Communicating, Marketing
http://blog.guykawasaki.com/2007/05/diy_pr.html