Design is an important part of business in everything from communication to the products themselves.  A lot of people have heard the saying ‘form follows function’, but I would correct this by saying that form is function.  No better example of this exists than transportation, and my current favorite mac cycle.

Bill Strickland at TED.
Bill Strickland is a cool guy.  Plus, what he has to say is relevant to all of us.  There is an inspiring social message in his talk, tying in the power of design as a positive force for real change.  Clearly I’m a sucker for that kind of thing.

A good article in Brandweek on design thinking.  Give it a read here.
It’s long, but it’s worth it.

These days there are a lot of ways to produce and distribute digital content.  As a creative company we find this emerging environment exciting, not just because of the options, but because of the new creative demands.  This is particularly true of one of our favorite mediums: video.  We believe strongly in the emotional impact [...]

Sure, I mention brand from time to time.  I have to.  Part of my job.
But in the context of a campaign brand doesn’t always matter.  This is particularly true of utility brands like those of software, energy and health products (as opposed to lifestyle brands).  Given that you have a good product, simply raising awareness [...]