I recently read a post by Seth Godin on logo design, or more specifically logo re-design, undertaken by Best Buy and Pepsi.  Godin points out that logo design can’t increase market share, since logos are just identifiers.

I have to add a definitive ‘sort of’ to the point.  Logos should be a visual expression of brand, and as bits of visual [...]

 Lately we’ve been working on our rendering.  I thought we could do better, so we’ve been tinkering with our pipeline.  I’ve been testing out a mixed render system, similar to what the big shops use, adapted to our smaller shop setup.  As most of our client work is under some kind of NDA, I thought [...]

Talking to creatives can be challenging. I know, because I am one.  

At best, creative discussions build on ideas, energize teams and cement goals.  At worst, they meander through meaningless concepts, sometimes dragging them painfully towards pointless executions.

Why does this happen?  Well, sometimes people are just a pain, and creatives are no exception.  But the [...]

We officially began testing an organic online promotion strategy for Proxonic Visuals on Feb 19, 2008. Although the final results are not in, early numbers have exceeded targets by a long shot, and we owe most of it to the design work implemented long before promotion began.
Preliminary Results:
From Feb 1 to Feb 18 (prior to [...]