Lately we’ve been working on our rendering.  I thought we could do better, so we’ve been tinkering with our pipeline.  I’ve been testing out a mixed render system, similar to what the big shops use, adapted to our smaller shop setup.  As most of our client work is under some kind of NDA, I thought [...]

Talking to creatives can be challenging. I know, because I am one.  

At best, creative discussions build on ideas, energize teams and cement goals.  At worst, they meander through meaningless concepts, sometimes dragging them painfully towards pointless executions.

Why does this happen?  Well, sometimes people are just a pain, and creatives are no exception.  But the [...]